About
We help you decide. Building is a separate business.
Novetria Advisory is the independent consultancy line of the Novetria group. We help executives and investors make high-stakes technology decisions with confidence: strategy, architecture, due diligence, and vendor selection — with no stake in the outcome.
Most technology advice comes with an agenda. Implementation firms recommend the work they want to sell; resellers recommend the platforms they represent. That conflict is quiet, but it shapes every conclusion.
Novetria Advisory exists to remove it. We advise and assess — we do not build or operate the systems we recommend. We take no vendor commissions, referral fees, or implementation upsell, and no advisory compensation is ever linked to the performance of Novetria's other businesses. The only thing riding on our recommendations is our reputation, which is exactly how we want it: it makes our conclusions defensible to boards, investors, and procurement teams who need to trust the answer.
We work with SMEs and mid-market companies, PE and VC funds, and scale-ups preparing for their next chapter — as a standing advisor, a fractional CTO, or an independent assessor on a deal clock.
The Novetria group
Two lines, one firewall
Novetria is also the parent of Novetria Platforms, which builds and operates transaction-fee marketplaces in specific verticals — Aerotech, for aerial and geospatial services, is the first. We built Advisory and Platforms as separate businesses on purpose: the moment an advisor has a stake in what it recommends, its advice stops being independent.
Separate P&Ls
Novetria Advisory and Novetria Platforms are run, budgeted, and compensated as distinct businesses. Advisory revenue and Platforms revenue never mix.
No self-recommendation
If an advisory engagement touches a vertical where a Novetria platform operates, we disclose the conflict and either recommend independently or step aside. The assessor is never the operator.
No shared upside
Advisory fees are fixed or retainer-based, never linked to Platforms' transaction volume. No one on an advisory engagement has an incentive to steer a client toward Aerotech or any other Novetria platform.
What we stand for
Principles we won't trade away
Independence
No commissions, no referral fees, and no advisory upside tied to Novetria's own build backlog — including our own platforms. We recommend what serves you, and we can prove it.
Evidence over opinion
We read the code, the infrastructure, the contracts, and the numbers. Findings come with severity, effort, and a recommended sequence.
Clarity for decision-makers
Every engagement ends in something an executive can act on — a memo, a ranked report, a scored shortlist — not a 90-page doorstop.
Bounded risk
Fixed-fee assessments give first-time clients price certainty and a clean scope. You know what you're buying before you commit.
Discretion
We work on acquisitions, restructurings, and sensitive assessments. Confidentiality is the default, not an add-on.
Bilingual delivery
All deliverables available in English or Italian, matched to your board and stakeholders.
How we engage
Assessment first, relationship second
We'd rather earn a retainer than sell one. That's why most relationships start with a bounded, fixed-fee assessment.
Scoping call
A short, no-obligation conversation about the decision you're facing. If we're not the right fit, we'll say so.
Written proposal
Clear scope, deliverables, timeline, and a fixed fee or retainer — before any commitment.
The engagement
We do the work, interview your people, and deliver something you can act on — with a live readout, not just a document drop.
What comes next
Many clients continue on a strategy retainer or fractional CTO engagement. There's no obligation — the assessment stands on its own.
Let's talk about your decision
Book a scoping call, or read the full scope and pricing for each service.